Barbie is one of the longest living toys in
America. Analyzing her early history can give a person a look into the
societal trends and culture of the late 1950's and early 1960's. There is
evidence of fashion innovations in Barbie's wardrobe. Also, one can see
the perception of females by society, such as what they should look like,
how they should act and dress, as well as what their future goals could
be.
Barbie's link to success is her ability
to change with the times. She evolved from model, to career woman, to
president! With five facelifts, Barbie has been able to maintain her
status as "the most popular fashion doll ever created" ("The Barbie Doll
Story"). The talented staff at Mattel researches societal trends to keep
Barbie current. "Whatever is in the pre-teen section of local department
stores is likely to be on the Barbie shelves in toy stores" (Riddick
"Introduction"). Barbie's popularity has held steady for over four decades
and is likely to continue for more years to come. (source : http://www.honors.umd.edu/HONR269J/projects/wolf.html)
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